Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

2.7. Summary

In this chapter you learned about the Microsoft CRM's evolution since it entered the market in 2002, and the major differentiators of Microsoft's software offering. However, CRM success can rarely be achieved when approached as a pure technology solution. In Part 2 you will learn how to plan and implement a successful CRM solution that supports an organization's strategic objectives.