Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

6.5. Addressing CRM Enhancement Requests

Very few projects are deployed to users that don't result in at least a few enhancement requests. CRM as a business application typically receives a fair share of those requests, from minor adjustments to major projects. Some project approaches are most successful when the initial functionality provided is purposely minimized in order to receive user feedback and adjust. While this is not typically the model for CRM, the rapid design capabilities of the Dynamics CRM 4.0 platform and a phased implementation approach can amount to a similar experience with less risk of rework. Regardless of your approach, the long-term success of your Dynamics CRM 4.0 deployment will in part depend on how you deal with ...