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Success: The Psychology of Achievement by

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We all love a rebel, but must success mean being a rugged individualist? Actually, if you get it right, social influence can work in your favor. You’re more likely to thrive if you have a positive group around you.

When we hear the words “peer pressure,” we may think about experiences at school in which we felt pushed to do something we didn’t want to do or that we knew was wrong. That feeling is something we never outgrow: people survive by working together, and it’s natural to want to please those around us.

Resisting the negative

Sometimes peer pressure can make us act against our better judgment. What should we do in such situations? ...

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