CHAPTER 17
The Closing Credits
There is a widely held and underlying common metaphor in much of what we say and do in life that describes everything in terms of a journey. This is especially true in business, where approaches to areas such as strategy are framed in terms of starting points and ideal destinations. But the truth is that, as with much of life, if business is a journey, it is one undertaken if not blind then at least with one eye closed. This was certainly the case with the LOVEFiLM story. When we set off, we certainly had no idea that the journey ahead would be anywhere near as exciting, demanding or fulfilling as it was. I hope I have been able to convey some of the thrill I experienced in playing a part in determining the eventual ...
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