About the Author

Simon Calver was CEO of LOVEFiLM, the online DVD and Digital Entertainment company from 2005 to 2012 when it was sold to Amazon Inc.

He previously worked with Unilever in brand, marketing and key account roles and PepsiCo where he was Vice President in charge of the UK business launching Pepsi Max, Pepsi Blue and the development of the Pepsi Music activity. With PepsiCo he was also VP Sales Operations managing worldwide franchise partners and best practise selling and operational skills globally, specialising in developing and emerging markets.

After Pepsi he was GM and VP for Dell Home and Small Business operations based in Ireland and also COO and President of Riverdeep Inc., the interactive digital education company where ...

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