When I use the term “platform,” I am referring to the station in life you’ve achieved up until this point. I’m including your network of influential people—friends, coworkers, mentors, and even bosses. These are the people who have helped you to accomplish higher goals, just as you’ve been a part of helping them achieve theirs.
You’ve created an intangible asset in the form of a personal platform. When I define what makes up a platform, I’m also including your reputation, your relationships, and your experiences. I want to help you magnify this platform and make it as powerful as possible. This chapter will provide a framework to maximize the visibility you have with audiences.