Introduction
“What an amazing job you have,” a developer recently told me during a break at a conference. “You seem so passionate about it. I wish I could be paid to do something I like, too.” Sadly, he was not the first one to tell me something like this, and he won’t be the last. How can great developers reach the next level and do what they like for a living? How come someone like me, an average developer, was able to get his dream job and be where he is today? Then it struck me: I know the secret sauce—it’s personal branding!
Sharing is part of my DNA. I’ve always shared my knowledge, expertise, and passion with others. Why should I keep the formula that has been so lucrative for me a secret? I want to share what I know about personal branding ...
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