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Success in Programming: How to Gain Recognition, Power, and Influence through Personal Branding by Frédéric Harper

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CHAPTER 3

Me, Myself, and I

The Who

Become who you are!

—Friedrich Nietzsche, from Thus Spake Zarathustra

As mentioned, I’ll share with you some bits of knowledge from others in the technology industry. These are people I admire, who all have one point in common: personal branding has been useful for them. It helped them reach the point in their careers where they are now.

My friend, coworker, and mentor Christian Heilmann is one of the most well-known technical evangelists in the web industry. I asked Christian whether he thinks personal branding is important for a developer, and why:

It is more important than one thinks as a developer. The biggest issue is that it feels icky. As a developer, you look up to other developers for what they ...

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