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Success in Innovation by Jan Verloop

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6

Unhappy Endings

6.1 Not keeping costs down

Once the product has been launched into the market, the mood in the start-up company changes and the same excitement as at the start returns. With a positive response from the market and a promising growth in revenues, the objectives and style in management and operations may change. Time has come to reap the rewards of all the years of hard work; salaries can increase and bonuses may shift from shares to cash. The organization has to grow in line with expected demand in the markets and possibly time has come to move the business premises to a better location; from a modest cost science park or industrial area to an office in the city center closer to customers and consultants. However, this happy picture ...

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