O'Reilly logo

Success in Innovation by Jan Verloop

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3

Building the Business

3.1 The building blocks

The problem that any techno-starter faces is that success in innovation involves building and running a successful business. Building a business requires a different set of skills from developing an innovative product and not every starter will master those skills. Building a business involves creating an organization with a staff, a structure, protocols and procedures for channeling the activities, keeping track of the money, and enabling management to steer.

There is a set of activities that can be considered to be the building blocks for growing the value of the company. They are related to understanding what to do, the competitive position of the company and possible exit opportunities, and developing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required