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Success in Innovation

Book Description

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.

Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.



  • Provides guidelines for assessing innovative ideas
  • Includes methods for valuing innovation
  • Discusses the danger points in the innovation process
  • Explains the planning and development processes
  • Includes innovation models
  • Discusses the methods for risk assessment

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Foreword
  6. Acknowledgments
  7. Introduction
  8. Part I: The Innovation Process
    1. Part I The Innovation Process
    2. 1. Insights in Innovation
      1. 1.1 What is innovation
      2. 1.2 The Bridge Model
      3. 1.3 Chances of success
      4. 1.4 The impact of innovation
      5. 1.5 Innovation needs to be managed
    3. 2. The Innovation Bridge
      1. 2.1 Crossing the bridge
      2. 2.2 Stage I — Creating the product and business concepts
      3. 2.3 Stage II — Developing and demonstrating the product
      4. 2.4 Stage III — Developing access to the supply chain
      5. 2.5 Stage IV — Building the business
      6. 2.6 Guarding the tollgates
    4. 3. Building the Business
      1. 3.1 The building blocks
      2. 3.2 Strategic orientation
      3. 3.3 Designing the business
      4. 3.4 Project execution plan
      5. 3.5 Financial planning
      6. 3.6 Organizing the business
    5. Summary I
  9. Part II: Factors for Unsuccess
    1. Part II Factors for Unsuccess
    2. 4. Wrong Starts
      1. 4.1 Solution looking for a problem
      2. 4.2 Too much optimism
      3. 4.3 Not the right entrepreneur
    3. 5. Poor Execution
      1. 5.1 Not managing risks
      2. 5.2 Refinancing in the Valley
      3. 5.3 Lacking key capabilities
      4. 5.4 Losing the momentum
      5. 5.5 Making wrong assessments
    4. 6. Unhappy Endings
      1. 6.1 Not keeping costs down
      2. 6.2 Misinformation and deceit
      3. 6.3 Bad luck
    5. Summary II
  10. Part III: Factors for Success
    1. Part III Factors for Success
    2. 7. Internal Factors
      1. 7.1 Patents
      2. 7.2 Investors
      3. 7.3 Launching customer
      4. 7.4 Strategic partners
      5. 7.5 Advisors
      6. 7.6 Timing
    3. 8. External Factors
      1. 8.1 Subsidy
      2. 8.2 Standards
      3. 8.3 Open innovation
      4. 8.4 Sustainable innovation
      5. 8.5 Innovation environment
      6. 8.6 Serendipity
    4. Summary III
  11. Appendix
    1. Option Value
  12. Index