In my almost 10 years as a marketing communications consultant and career coach to some of the most recognizable companies in the world, I’ve learned that every organization—from the free-wheeling startup to the gentle Fortune 500 giant—faces challenges when it comes to attracting and retaining the best employees.

The forthcoming labor shortage brought on by the Baby Boomers’ retirement is making many human resources professionals and managers scramble to do things “the right way” after years of improvisation. They understand that they’ll need to replace Baby Boomers with members of the more fastidious Millennial Generation—those currently in ...

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