Acknowledgments

We would like to acknowledge two very special people who helped make this book a success. We would like to personally thank Lon S. Safko, who was our technical editor for these two Yahoo! Success books with Que Publishing, whose insights and experience in business, Internet marketing, and e-commerce complimented our skill sets to produce the best book we could hope for. We also are in debt to the valuable contribution of Paul Boisvert, senior technical content producer at Yahoo!, for reviewing the manuscript for Yahoo! store accuracy.

Thanks, guys, you were a great help in keeping us on the technical straight and narrow.

Also, a big thank you to Joe Palko, CEO of Solid Cactus; Scott Sanfilippo, president of Neeps, Inc.; Craig ...

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