Style Guide for Business Writing

C

Callouts and sidebars

The callout is used to highlight important aspects of a report or article, or to provide additional information (definitions, statistics, or resources for further information).

The callout or sidebar may be boxed off for emphasis and arrange so that text wraps around it. A lengthy sidebar may be converted to a footnote to avoid excessively long boxes or distracting volume of this feature (see also Annotations).

Guidelines for callouts and sidebars:

1. Limit sidebars to as few words as possible; these should be short and serve as emphasis.
2. Use sidebars only when the statement is related directly to the primary topic.
3. Use a frame or box, or set up callouts and sidebars in a different font, italics or boldface to separate ...