OK, So What’s the Plan?
Maybe you’ve started working for somebody else – a company or organization. Maybe you’ve started your own thing. In either case I think you’ll find much that will be of use to you in this book. (And given that I’ve done both I feel I’m suitably qualified to be your guide.)
If you have never started your own business, don’t discount the chapters that appear to be targeted at the entrepreneur or business owner. Greater minds than mine have pointed out how the era of a job for life is long over – that ship has sailed. More and more, organizations are encouraging their employees to think like entrepreneurs. Get closer to the customer. Take risks. Be passionate about projects. How else can I add value? What value do I add? ...
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