So Why Did You Write the Book, Fergus?

This book had a simple and – rather obvious – birth.

I was thinking one day about how I’d really like to be nineteen again. Nineteen – but to have all the knowledge about the world that I have gained – gained from people I’ve met or been involved with, gained from situations I’ve been in or experienced, gained from the countless dumb mistakes that I’ve made.

It occurred to me then that a book that talked about this knowledge – but in a business context – would be a useful thing. I’ve made lots of mistakes in my working life – some big, plenty small. If a book could stop other people from making those mistakes then that probably would be a good enough reason to destroy a lot of trees and make a book. ...

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