COMMON SENSE IT’S NOT ALL THAT COMMON BUT IT’S A SKILL YOU CAN LEARN

The trouble with common sense’, the old saw goes, ‘is that it’s not all that common’. And in my experience, nowhere is this truer than in work or business where I have seen very, very smart people – far smarter than I’ll ever be – propose or do some incredibly dumb things.

Of course it’s easy to say that someone doesn’t have much common sense. It’s such a vague statement that it could mean almost anything. So a few years back I decided to try and codify common sense. I would write a book that identified the ‘principles’ (if that’s not too grand a word – though I ...

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