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Studies in Virtual Communities, Blogs, and Modern Social Networking

Book Description

Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantages—and challenges and hazards—for organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Preface
  6. Chapter 1: Innovation Contests
    1. ABSTRACT
    2. INTRODUCTION
    3. METHOD
    4. FINDINGS FROM THE REVIEWS
    5. DISCUSSION: JUXTAPOSING RESEARCH AND PRACTICE
    6. CONCLUSION
    7. APPENDIX
  7. Chapter 2: Peer-to-Peer Service Quality in Virtual Communities
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. TOWARDS A VIRTUAL COMMUNITY SERVICE QUALITY MODEL
    5. CONCLUSION
  8. Chapter 3: Unfolding the Diminishing Image Control in Online Self Presentation
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. RESEARCH SETTING AND METHOD
    5. FINDINGS AND THEORETICAL INTERPRETATION
    6. CONCLUSION
  9. Chapter 4: Enterprise 2.0 Management Challenges
    1. ABSTRACT
    2. INTRODUCTION
    3. ENTERPRISE 2.0 BUSINESS MANAGEMENT DILEMMA
    4. REVIEW OF THE LITERATURE
    5. ENTERPRISE 2.0 MANAGEMENT FRAMEWORK
    6. FUTURE RESEARCH
    7. CONCLUSION
  10. Chapter 5: Understanding Users’ Continuance of Facebook
    1. ABSTRACT
    2. BACKGROUND
    3. RESEARCH PURPOSE AND APPROACH
    4. RESEACH MODEL AND HYPOTHESE
    5. METHODOLOGY
    6. SAMPLE AND DATA COLLECTION
    7. RESULTS AND DISCUSSION
    8. DISCUSSION
    9. CONCLUSION AND IMPLICATION
    10. LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH
    11. APPENDIX
  11. Chapter 6: Evolution of Trust and Formation of Preference Clusters in Distributed Networked Structure
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. MOTIVATIONS AND AIM
    4. 3. PROPOSED TRUST MODEL
    5. 4. TRUST MODEL VALIDATION
    6. 5. SELF-SEGREGATION AND GROUP FORMATION
    7. 6. TRUST MODEL BASED COMPUTER EXPERIMENTATION TO EMULATE SELF SEGREGATION DYNAMICS IN VIRTUAL CHAT ROOMS
    8. 7. INTERPRETATION
    9. 8. CONCLUSION AND FUTURE WORK
  12. Chapter 7: Social Shopping Development and Perspectives
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL SHOPPING IN THE PAST
    4. SOCIAL SHOPPING REVISITED: SOCIAL SHOPPING PERSPECTIVES
    5. CONCLUSION
  13. Chapter 8: Impact of Blogs on Sales Revenue
    1. ABSTRACT
    2. INTRODUCTION
    3. DISCUSSION
  14. Chapter 9: A Comparative Study of Clustering Algorithms
    1. ABSTRACT
    2. INTRODUCTION
    3. CLUSTERING IN SOCIAL WEB
    4. CLUSTERING TYPES
    5. CONCEPTS AND TERMS
    6. AN OVERVIEW OF CLUSTERING ALGORITHMS
    7. CASE STUDY AND APPLICATION
    8. ANALYSIS AND DISCUSSION
    9. CONCLUSION
  15. Chapter 10: Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks
    1. ABSTRACT
    2. INTRODUCTION
    3. OPINION LEADERS
    4. SPECIFICATIONS OF OPINION LEADERS: STRUCTURAL, RELATIONAL, AND PERSONAL CHARACTERISTICS
    5. EVALUATION PARAMETERS FOR OPINION LEADER IDENTIFICATION METHODS
    6. CONCLUSION
  16. Chapter 11: Blog Influence Index
    1. ABSTRACT
    2. INTRODUCTION
    3. DIMENSIONS AND CRITERIA FOR BLOG INFLUENCE
    4. DEVELOPMENT PHASES OF BLOG INFLUENCE INDEX
    5. FORMULATION OF BLOG INFLUENCE INDEX
    6. DISCUSSION
    7. CONCLUSION
  17. Chapter 12: Analyzing Persian Social Networks
    1. ABSTRACT
    2. INTRODUCTION
    3. DATA PREPROCESSING FRAMEWORK
    4. STATISTICAL ANALYSIS OF PARSI-YAR SOCIAL NETWORK
    5. PARSI-YAR NETWORK ANALYSIS
    6. CONCLUSION
  18. Chapter 13: Action Research in Virtual Communities
    1. ABSTRACT
    2. INTRODUCTION
    3. NEED FOR CONTENT KNOWLEDGE AND SKILLS IN ACTION RESEARCH FOR VIRTUAL COMMUNITIES PRACTITIONERS (TEACHER-RESEARCHERS)
    4. THE CONCEPT ACTION RESEARCH AND ITS SIGNIFICANCE IN TEACHER EDUCATION AND TRAINING
    5. NEED TO PROVIDE 21 CENTURY TEACHERS SOLID FOUNDATIONS IN ACTION RESEARCH METHODOLOGY
    6. RESEARCH PARADIGMS AND THE ACTION RESEARCH TEACHER OF THE 21 CENTURY
    7. OTHER METHODOLOGICAL RESEARCH PARADIGMS FOR TEACHER-RESEARCHERS
    8. THE COMPLEMENTARITIES ISSUES
    9. NEED FOR THE 21 CENTURY TEACHER-RESEARCHERS TO USE ACTION RESEARCH PARADIGM
    10. CONCLUSION
  19. Chapter 14: Enhancing the Trust of Members in Online Social Networks
    1. ABSTRACT
    2. INTRODUCTION
    3. LITREATURE REVIEW
    4. RESEARCH METHODOLOGY
    5. DATA ANALYSIS METHODS AND RESULTS
    6. DISCUSSION
    7. IMPLICATIONS
    8. CONCLUSION
  20. Chapter 15: Virtual Research Conferences
    1. ABSTRACT
    2. INTRODUCTION
    3. RESEARCH CONFERENCES: PURPOSE AND ORGANIZATION
    4. CHANGING FORMS OF CONFERENCES
    5. PHYSICAL VS. VIRTUAL CONFERENCE – COMPARISON OF TWO CASES
    6. KEY OBSERVATIONS AND DISCUSSIONS
    7. CONCLUSION
  21. Chapter 16: Retaining and Exploring Digital Traces
    1. ABSTRACT
    2. 1. INTRODUCTION
    3. 2. BACKGROUND AND MOTIVATION
    4. 3. METHODOLOGY
    5. 4. RESULTS
    6. 5. DISCUSSION AND CONCLUSION
  22. Compilation of References
  23. About the Contributors