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STTS: Think Smart Work Smarter by Tremaine Du Preez

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Our brain is a poor shopper

Experts believe that the processing capacity of our brains is about 100 bits per second. I have no idea what that means either, but it all becomes clear when we consider how much information is actually presented to the brain by our five senses.

If I walk into a supermarket with only $10, I can buy a few goodies that total up to no more than that. If I have a hand basket, I should be able to fit them comfortably into it. Now imagine you are shopping at the mega mart with a cheque for a whopping $11,201,000 that you have to spend immediately. There’s a catch, of course: you only have a hand basket to carry everything in. This is a metaphor for what our brains face every day. They are presented with millions of bits ...

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