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STTS: Effective Networking by Sharon Connolly

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I started my own business as a computer skills trainer in 1993. I ran that business very successfully for 11 years until one morning I decided I didn’t want to be an IT trainer any more. Despite everyone thinking I was completely nuts, I trained to be an image consultant. Then I found out that I had not really been running a business for 11 years! As an IT trainer, I had a handful of clients and I repeatedly ran courses for the same clients year after year. The odd one would disappear and then I’d send out a small mailshot and pick up another client, but I did nothing else to generate business.

After training as an image consultant, I soon realised ...

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