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STTS: Effective Networking by Sharon Connolly

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Aim and fire

This is my favorite technique, and much more effective if you are selling a product or service. To use this effectively, I usually start with my “What do you do?” question, then find out more about the person and try to see how I can help them. I may have a product or service that is perfect for them, or I may have a referral or connection that I can pass on. Here are three conversations that could happen.

Conversation #1

“Hi, I’m Sharon, nice to meet you.”

“Hi, I’m Sarah, good to meet you too.”

“What do you do, Sarah?”

“I’m an Office Manager for Tan & Wee Partnership, a firm of lawyers specialising in employment law.”

“Ah really, how interesting, and do you find that you get many contacts from networking?” (it doesn’t matter whether ...

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