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STTS: Effective Networking by Sharon Connolly

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Decide on an impactful outfit

As an image consultant, I could write an entire book on this subject, but this Success Skills series already has a book called Professional Image: Your Roadmap to Success by Pang Li Kin, so I’ll recommend you read that book and will keep this section as brief as I can.

What you choose to wear to your networking event is vitally important. Information enters our brain twice as fast through our eyes than it does through our ears, so people will register and remember what they see rather than what they heard.

1. Represent yourself and your personal brand

What you wear sends messages about your personal and business values.

If you were to place a product on a shelf you would package it to attract customers. Package yourself ...

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