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STTS: Effective Networking by Sharon Connolly

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The importance of referrals

My final contribution to your world domination via networking is a few words of advice on getting referrals. I believe that the most important connection may not be between you and the person that you are talking to, but rather it will be between you and who they can refer you to in their network. So remember that referral is a very important part of networking. I often hear people add a request for a referral in their elevator pitch. For example:

“Hi my name is Sharon Connolly and I’m an image consultant, if you know anyone who needs help with their image perhaps you could pass on my details.”

I hear this a lot but it is ineffective. Firstly, in order for someone to refer you they will have to trust that you can do ...

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