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STTS: Effective Networking by Sharon Connolly

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Why network?

1. Networking to win more business

Networking is a brilliant way to win more business and to nurture existing business. As you progress through the chapters of this book, you will discover that you are unlikely to sell at networking events. However, if you are a smart networker, you can build relationships that will result in new business and referrals for new business.

At one of the ladies networking events that I ran, an aerobics instructor setting up a new class found that every participant in her class had come from networking. She attended the same networking event three months in a row, and her class became completely full. The ladies not only enjoyed the class, they also took this as another opportunity to network with each ...

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