Chapter . Deciding Which Delivery Method to Use
When considering whether to utilize RSS, social networks, or both, companies and organizations should consider the ways people typically use these tools, as well as users’ expectations on the types and frequency of messages sent through them. The following tables highlight the differences and similarities between how people use the two delivery methods as well as what users expect from each.
Usage & Behavior | ||
|---|---|---|
Social Networks | RSS | |
Reason for use | Most people joined and used social networks to connect with people. Receiving messages from companies and organizations was a side benefit. | People utilized RSS to receive news and updates from companies and organizations, not from people. |
Frequency of access | People ... | |
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