Appendix . 

Companies and Organizations Included in Study

For our lab study, we asked users to sign up to receive updates from companies and organizations two weeks prior to their session through Facebook, Twitter, MySpace, and RSS. (An asterisk next to the company or organization name indicates that we asked users to sign up to receive information from them through social networks or RSS.)

In our lab and diary studies, we also reviewed messages and updates users already received from companies and organizations through social networks and RSS feeds. In total, we reviewed messages from more than 120 companies and organizations through Facebook, Twitter, MySpace, and RSS. Most companies and organizations included in the study are listed below.

Facebook ...

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