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Principle 1: The How of Why Is What
Conceptual planning for an endeavor goes through three stages: why build, what to build, and how to build. How needs what to define its scope, and what needs why to define its purpose.
Principle 2: The Object Modeling Viewpoint
Use object modeling to build group consensus by focusing on impersonal objects, not subjective users.
Principle 3: Object Modeling a New Business
Use object modeling with clients building a new business to flesh out details and issues, and document the proposed business in an impersonal and concrete manner.
Principle 4: Object Modeling for Process Re-engineering
Use object modeling with clients re-engineering a business ...