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Strategy That Works by Cesare R. Mainardi, Paul Leinwand

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3

Translate the Strategic into the Everyday

Most large companies are hotbeds of execution. Everywhere you go, you see people installing enterprise resource planning (ERP), implementing processes to support digital marketing, or redesigning parts of the supply chain. But when you look more closely, you often see that this activity is not aligned with the company’s strategic intent.

Think back to the investments you’ve made in, say, upgrades to computer systems or new stage gate methodologies. Undoubtedly the new capabilities are urgently needed; a functional or business leader has approved the investment. If implemented successfully, a project of this sort will fulfill its stated goal: solving a significant problem, supporting income-generating ...

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