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Strategy That Works by Cesare R. Mainardi, Paul Leinwand

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1

Overcoming the Strategy-to-Execution Gap

Almost every business today faces major strategic challenges. The path to creating value is not clear.

In one ongoing global survey of senior executives conducted by PwC’s Strategy& in recent years, more than half of the forty-four hundred respondents said they didn’t think they had a winning strategy.1 About two-thirds said that their company’s capabilities didn’t support the way they create value in the market.2 In another survey of more than five hundred senior executives around the world, nine out of ten conceded that they were missing major opportunities in the market.3 In that same survey, about 80 percent of those senior executives said that their overall strategy was not well understood—even ...

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