Introduction
In the introduction you will find:
On plain and simple strategy
Simplicity is the ultimate sophistication.
Leonardo da Vinci
First things first. Why should you, an entrepreneur or manager, draw up a strategy? What is it? Why does your firm need it?
The answer is simple: strategy is what you need to get your business from where you are today to where you want it to be in a few yearsâ time.
But, you might say, why do I need a strategy to do that? The business can just carry on what it is doing now, maybe introduce a new product here, enter a new market there and, in three yearsâ time, we should have larger ...
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