Strategy Plain and Simple

Cracking the jargon

Business A strategic business unit, a profit centre entity with a closely inter-related product (or service) offering and a cost structure largely independent of other businesses.

Business strategy Gaining a sustainable competitive advantage for a single business.

Capabilities How a firm deploys its resources.

Capability gap The gap in performance between where your firm is currently positioned against success factors and where it aims to be.

Competitive advantage The strategic advantage possessed by one firm over others in a product/market segment or industry that enables it to make superior returns.

Competitive intensity The degree of competition in a given industry and a main determinant ...

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