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Strategy Maps: Converting Intangible Assets into Tangible Outcomes by David P. Norton, Robert Kaplan

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C H A P T E R    F O U R T E E N

PUBLIC-SECTOR ORGANIZATIONS

IN THIS CHAPTER we present strategy map case studies of:

  • Royal Canadian Mounted Police (RCMP)
  • Economic Development Administration (EDA) of the U.S. Department of Commerce
  • United Kingdom Ministry of Defence (MoD)
  • Fulton County School System (FCSS)

The RCMP offers policing services to local municipalities, provinces, territories, and the Canadian nation. It developed a strategy map to coordinate and align its diverse initiatives, ranging from community policing to an internationally coordinated fight against terrorism. The strategy map made operational the RCMP mission of “safe homes and communities.”

The EDA promotes economic activity in America’s economically distressed communities. ...

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