O'Reilly logo

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by David P. Norton, Robert Kaplan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

C H A P T E R    T H I R T E E N

PRIVATE-SECTOR ORGANIZATIONS

IN THIS CHAPTER, we document three case studies of strategy maps in private-sector service companies. Two of them—Northwestern Mutual and Media General—adopted the scorecard as they introduced radically new strategies. Northwestern Mutual was shifting from a more than century-old strategy of offering superior insurance products through its career sales force to a strategy focused on offering comprehensive financial security to its end-use customers. Media General had expanded from its traditional base as a newspaper publisher into a regional media powerhouse with multiple publishing, broadcast, and electronic media outlets. The company wanted to gain synergies from its diverse media ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required