O'Reilly logo

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by David P. Norton, Robert Kaplan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

C H A P T E R     T E N

ORGANIZATION CAPITAL READINESS

THE PREVIOUS CHAPTERS discussed the development and alignment of two vital intangible assets—human capital and information capital—to strategic internal processes. To complement this alignment of competencies and technologies, executives must also develop organization capital (see Figure 10-1), defined as the ability of the organization to mobilize and sustain the process of change required to execute the strategy. Organization capital provides the capability for integration so that individual intangible human and information capital assets, as well as tangible physical and financial assets, are not only aligned to the strategy, but are all integrated and working together to achieve the organization’s ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required