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Strategy Making in Nonprofi t Organizations by Jyoti Bachani

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Chapter 2

The Role of Nonprofits in Society

Case Study: Telemedicine for Rural Healthcare

According to the World Health Organization (WHO), in 2010, Pakistan had 160 million people, 70% of whom, primarily the rural population, had never seen a doctor in their lifetimes. One in 10 children there died by the age of five.1 Eighty percent of deaths in the country were caused by preventable diseases. This dismal condition was not because there were too few doctors or an epidemic of incurable diseases. Pakistan had over 100,000 doctors, approximately one for every 2,000 people, and a 1,000 government hospitals. However, the doctors tended to be concentrated in the metropolitan areas where patients could afford their services, while the predominantly ...

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