Chapter 1

A Model for Managing Nonprofits

There is tremendous unused potential in our people. Our organizations are constructed so that most of our employees are asked to use 5 to 10% of their capacity at work. It is only when these same individuals go home that they can engage the other 90 to 95%—to run their households, lead a Boy Scout troop, or build a summer home. We have to be able to recognize and employ that untapped ability that each individual brings to work every day.

—Percy Barnevik, former CEO of ABB

This book provides a set of strategic management tools with case studies to illustrate them for the leaders and managers of nonprofit organizations. It offers answers to the following questions: What are some different kinds of nonprofit ...

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