Strategy in Emerging Markets

Strategy in Emerging Markets

by Anders Pehrsson
Released June 2013
Publisher(s): Routledge
ISBN: 9781134698257

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Book description

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.
This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:
* a literature review and applications of strategy concepts and key correlations
* applications of a market establishment model and the strategic states model
* a description of competition amongst telecom operators in the UK and Sweden
* detailed case-studies of strategies of telecom operators in Europe
* the identification of patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration.
Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

Table of contents

  1. Cover
  2. Half Title
  3. Full Title
  4. Copyright
  5. Contents
  6. Figures
  7. Tables
  8. Preface
  9. Glossary
  10. ONE Introduction
    1. Content and outline of this book
    2. Framework used in the book: A summary
    3. Emerging markets for telecom operators in Europe
  11. PART I Theoretical Considerations
    1. Introduction
    2. TWO Strategy and Some Key Correlates
      1. Strategy and the strategy process
      2. Strategy and structure
      3. Strategy and integration
      4. Strategy and performance
    3. THREE Models of Business Strategy in Emerging Markets
      1. A market establishment model
      2. The strategic states model
  12. PART II Telecom Operators in the UK and Sweden: Industry Overview
    1. Introduction
    2. FOUR Design of an Industry Study
      1. Measurements of establishment and strategic states
      2. Methodology of the study
    3. FIVE Telecom Operators in the UK
      1. Establishment of telecom operators in the UK
      2. Strategic states of telecom operators in the UK
    4. SIX Telecom Operators in Sweden
      1. Establishment of telecom operators in Sweden
      2. Strategic states of telecom operators in Sweden
  13. PART III Strategy Cases of Telecom Operators in Europe
    1. Introduction
    2. SEVEN Colt Telecom: Expanding in Europe
    3. EIGHT Cable & Wireless: Developing a Corporate Strategy
      1. Mercury: Challenging the UK dominant
      2. Videotron: Operating telecommunications and cable TV in London
    4. NINE Netcom Systems: Developing a Corporate Strategy
      1. Tele2: Challenging the Swedish dominant
      2. Comviq GSM: Building a market position in mobile telephony
  14. PART IV Discussion of Empirical Findings: Patterns and Processes
    1. Introduction
    2. TEN Business Strategies of Telecom Operators in the UK and Sweden
      1. Patterns in relation to the market establishment model
      2. Patterns in relation to the strategic states model
    3. ELEVEN Corporate Structure and Integration: Cable & Wireless vs. Netcom Systems
      1. Processes of corporate restructuring
      2. Processes of corporate integration
    4. TWELVE Concluding Remarks and Implications
      1. Applicability of the findings to other emerging markets
      2. Implications for management
  15. References
  16. Index

Product information

  • Title: Strategy in Emerging Markets
  • Author(s): Anders Pehrsson
  • Release date: June 2013
  • Publisher(s): Routledge
  • ISBN: 9781134698257