Let me start by acknowledging that I’m responsible for everything wrong in this book, and the people I mention below are responsible for everything else. The ideas here have been forged collectively by the people of Saatchi & Saatchi S through the messy work of building and executing business strategies for some of the world’s most influential companies.
I feel fortunate to have been given the time to write this book and the invitation to co-create the ideas inside by Kevin Roberts and Saatchi & Saatchi and Andy Murray of Saatchi & Saatchi X. Under the stewardship of Bill Cochrane and Milano Reyna, they have made Saatchi & Saatchi the guinea pig for everything in this book.
For those who knew David Brower, they’ll see a lot of ...
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