9
Strategy as Work-in-Progress
Keep Looking Ahead
Key Topics Covered in This Chapter
- Why executives must evaluate strategy effectiveness
- Using financial ratios, the balanced scorecard, and market analysis to measure strategy effectiveness
- Warning signs of strategy peril
- Leading strategic change
IF YOU CREATE a winning strategy and implement it well, you might cruise along for years without problems. But no strategy is effective forever. Something in the external environment eventually changes, rendering your current strategy ineffective or unprofitable. It is difficult to think of an industry in which this has not happened. As Clayton Christensen reminded readers of the Harvard Business Review several years ago:
It is sobering to review yesterday’s ...
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