Strategy: Create and Implement the Best Strategy for Your Business

5

From Strategy to Implementation

Seeking Alignment

Key Topics Covered in This Chapter

• The profound differences between strategy creation and strategy implementation
• Alignment for implementation
• The elements of successful implementation: people, incentives, supportive activities, organizational structure, culture, and leadership

MANY EXECUTIVES ENJOY strategizing. SWOT analysis involves lots of hard work, but once that’s done, these executives can play the part of the armchair general, develop bold initiatives to outflank rivals, corral customers, and conquer markets. Strategy, however, is nothing but hot air if equal or greater attention is not given to the harder and less glamorous work of implementation. Implementation describes the concrete ...