4
Strategic Moves
The Mechanisms of Success
Key Topics Covered in this Chapter
- Gaining a beachhead in occupied terrain
- Using innovation to overcome barriers to entry
- Applying the principles of judo strategy
- Gaining market entry through product differentiation
- Creating and then dominating a new market
- Bypassing entry barriers through acquisition
THE PREVIOUS CHAPTER identified the most common strategy types: low-cost leadership; product/service differentiation; customer relationship (and focus); and network effect. There’s much more to strategy than deciding which version or variant of these strategies is best for your company. This chapter continues the discussion, indicating how strategy can be used to enter and build defensible positions ...
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