Notes

Introduction

1

Carl von Clausewitz, On War, Volume 1 (London: Kegan Paul), 177.

2

Edward Mead Earle, ed., Makers of Modern Strategy (Princeton, NJ: Princeton University Press, 1943).

3

Kenneth Andrews, The Concept of Corporate Strategy (Homewood, IL: Richard D. Irwin, Inc., 1971).

4

Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), xxiv.

5

Bruce Henderson, “The Origin of Strategy,” Harvard Business Review, November–December 1989.

6

Michael E. Porter, “What Is Strategy?” Harvard Business Review , November–December 1996, 61–78.

7

Joan Magretta, “Why Business Models Matter,” Harvard Business Review, May 2002, 86–92.

Chapter 1

1

Michael E. Porter, Competitive Strategy (New York: Free Press, 1980), 3.

2

George Day and David ...

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