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Strategy: Create and Implement the Best Strategy for Your Business

Book Description

Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Table of Contents

  1. Harvard Business Essentials - The New Manager’s Guide and Mentor
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. Introduction
  6. 1 - SWOT Analysis I
    1. External Analysis
    2. Porter’s Five Forces Framework
    3. Summing Up
  7. 2 - SWOT Analysis II
    1. Core Competencies
    2. Financial Condition
    3. Management and Culture
    4. A Method for Evaluating Internal Strengths and Weaknesses
    5. Summing Up
  8. 3 - Types of Strategy
    1. Low-Cost Leadership
    2. Differentiation
    3. Customer Relationship
    4. Network Effect Strategy
    5. Summing Up
  9. 4 - Strategic Moves
    1. Gaining a Market Beachhead
    2. Market Entry Through Process Innovation
    3. Applying Judo Strategy
    4. Market Entry Through Product Differentiation
    5. Create and Dominate a New Market
    6. Buying Your Way In
    7. Summing Up
  10. 5 - From Strategy to Implementation
    1. People and Incentives
    2. Supportive Activities
    3. Organizational Structure
    4. Culture and Leadership
    5. Summing Up
  11. 6 - Action Plans
    1. From Strategic Plan to Unit Action Plans
    2. Set Goals
    3. Agree on Performance Measures
    4. Formulate Action Steps
    5. Determine the Resources Needed
    6. Identify Interlocks
    7. Estimate the Financial Impact
    8. A Sample Action Plan
    9. Summing Up
  12. 7 - How to Stay on Course
    1. A Model for Staying on Course
    2. Progress Review
    3. Informal Checks
    4. Common Causes of Implementation Failure
    5. Develop Contingency Plans to Handle Potential Setbacks
    6. Summing Up
  13. 8 - The People Side of Implementation
    1. Enlist the Support and Involvement of Key People
    2. Support the Plan with Consistent Behaviors and Messages
    3. Develop Enabling Structures
    4. Celebrate Milestones
    5. Communicate Relentlessly
    6. Summing Up
  14. 9 - Strategy as Work-in-Progress
    1. How Well Is Your Strategy Working?
    2. Warning Signs
    3. Leading Strategic Change
    4. Summing Up
  15. APPENDIX - Useful Implementation Tools
  16. Notes
  17. Glossary
  18. For Further Reading
  19. Index
  20. About the Subject Adviser
  21. About the Writer
  22. Harvard Business Review Paperback Series
  23. Management Dilemmas: Case Studies from the Pages of Harvard Business Review
  24. Harvard Business Essentials
  25. The Results-Driven Manager
  26. How to Order
  27. Need smart, actionable management advice? - Look no further than your desktop.