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Strategy Builder: How to create and communicate more effective strategies by Stephen Cummings, Duncan Angwin

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MANAGING PERFORMANCE STRATEGICALLY

Purpose: This final block of frameworks helps to generate a set of guiding strategic principles and goals that balance present conditions with the need to think about the future prosperity and sustainability of the organization, people and the planet.

  1. Vision - Provides one simple overarching statement of strategic intent that orients and animates development for all members and key stakeholders of an organization.
  2. Triple bottom line - Encourages corporate social responsibility, sustainability and a broader view of performance than conventional financial measures by promoting the measurement of social and environmental impacts of the firm's strategy.
  3. Balanced scorecard - Shows the importance of balancing short-term financial measures with performance relating to the longer-term strategic health of the organization: maintaining differentiating capabilities, the ability to innovate, and keeping customers happy.
  4. Risk management/probability impact matrix - A graphical means to assess and debate whether the organization's strategy is exposing it to unnecessary or overly high levels of risk.
  5. Animation-orientation matrix - A simple check to gauge if your strategy is memorable, inspiring and providing the necessary direction to those who are charged with implementing it.

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