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Strategy and Training by Philippe Korda

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Chapter 5

Web Communities and Training

The Era When Everyone Helped Everyone Else

The Consumer Healthcare Division of the GlaxoSmithKline Group accounts for a turnover of €4bn, with R&D and marketing teams spread across the globe working on a wide range of brands.

In 2004, to ensure continuous growth in a constantly changing environment, senior executives decided to concentrate the group’s product development and sales support work on major global initiatives. The decision was taken to centralize R&D and marketing for its leading global brands within a unit christened The Future Group. Today based at the group’s global headquarters (HQ), this team comprises top executives. They compare ideas on a daily basis, continuously learn from contact ...

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