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Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Book Description

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models.Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. List of Reviewers
  5. Preface
  6. Acknowledgment
  7. Section 1: Human Factors in Mobile Services
    1. Chapter 1: The Effects of Consumption Values on the Use of Location-Based Services on Smartphones
      1. ABSTRACT
      2. INTRODUCTION
      3. STUDIES ON LOCATION-BASED SERVICES (LBS)
      4. DATA ANALYSIS AND RESULTS
      5. CONCLUSION AND DISCUSSION
      6. THEORETICAL CONTRIBUTIONS
      7. PRACTICAL CONTRIBUTIONS
      8. FUTURE RESEARCH
    2. Chapter 2: Attribute Perceptions as Factors Explaining Mobile Internet Acceptance of Cellular Customers in Germany
      1. ABSTRACT
      2. INTRODUCTION
      3. SPECIFICATION OF BASIC CONCEPTS, HYPOTHESES, AND RESEARCH QUESTIONS
      4. EMPIRICAL RESULTS CONCERNING THE RESEARCH HYPOTHESES AND QUESTIONS
      5. DISCUSSION AND IMPLICATIONS
      6. LIMITATIONS
    3. Chapter 3: Adoption of Mobile Video-Call Service
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DISCUSSION OF RESULTS
      5. CONCLUSION
    4. Chapter 4: Consumer Information Search and Decision-Making on M-Commerce
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. RESULTS
      5. DISCUSSION AND CONCLUSION
    5. Chapter 5: Consumers’ Adoption of Mobile Coupons in Malaysia
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. RESEARCH MODEL AND HYPOTHESES
      5. RESEARCH METHODOLOGY
      6. RESULTS
      7. DISCUSSION
      8. CONCLUSION
      9. APPENDIX
    6. Chapter 6: Mobile Banking in the Youth Market
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
    7. Chapter 7: Consumers’ Intention to Use Mobile Commerce and the Moderating Roles of Gender and Income
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCEPTUAL FRAMEWORK
      5. DATA ANALYSIS AND FINDINGS
      6. DISCUSSION
      7. CONTRIBUTIONS TO RESEARCH
      8. CONTRIBUTIONS TO PRACTICE
      9. LIMITATIONS OF STUDY AND AGENDA FOR FUTURE STUDIES
      10. CONCLUSION
  8. Section 2: Human Factors in Mobile Technologies
    1. Chapter 8: Mobile Devices and the Self
      1. ABSTRACT
      2. INTRODUCTION
      3. A CONCEPTUAL OVERVIEW
      4. MOBILE PHONES AS A SOURCE OF PERSONAL IDENTITY
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    2. Chapter 9: User Perspective on the Adoption of Mobile Augmented Reality Based Applications
      1. ABSTRACT
      2. INTRODUCTION
      3. AUGMENTED REALITY BASED APPLICATION TYPES
      4. ADOPTION OF MOBILE APPLICATIONS
      5. METHOD
      6. ADOPTION OF MOBILE AUGMENTED REALITY BASED APPLICATIONS
      7. DISCUSSION
      8. CONCLUSION
      9. APPENDIX A
      10. APPENDIX B
    3. Chapter 10: Perceptions of the Impact of Mobile Sales Force Automation on Salespeople’s Performance
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. METHODOLOGY
      5. RESULTS
      6. CONCLUSION
    4. Chapter 11: Adoption of Mobile Reading Devices in the Book Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FUTURE RESEARCH DIRECTIONS
      5. CONCLUSION
    5. Chapter 12: Mobile Communication
      1. ABSTRACT
      2. INTRODUCTION
      3. HISTORY OF THE MOBILE PHONE
      4. DIFFUSION AND ADOPTION OF NEW TECHNOLOGIES
      5. METHODOLOGY
      6. CONCLUSION
    6. Chapter 13: Factors Affecting Mobile Phone Use Among Undergraduate Students in Turkey
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. METHOD
      5. CONCLUSION
  9. Section 3: Mobile Services Management
    1. Chapter 14: Mobile Social Networks
      1. ABSTRACT
      2. INTRODUCTION
      3. DEFINING MOBILE SOCIAL NETWORKS
      4. UNDERLYING TECHNOLOGY: MOBILE SOCIAL SOFTWARE
      5. MOBILE ONLINE COMMUNITIES
      6. MARKETERS’ PERSPECTIVE
      7. CONCLUSION
    2. Chapter 15: Mobile Services as Resources for Consumer Integration of Value in a Multi-Channel Environment
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: SMARTPHONE ADOPTION AND SERVICE VALUE
      4. CHANNEL MULTIPLICITY AND CONSUMERS AS RESOURCE INTEGRATORS
      5. CASES
      6. DISCUSSION AND IMPLICATIONS
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    3. Chapter 16: Mobile Advertising in Small Retailer Firms
      1. ABSTRACT
      2. INTRODUCTION
      3. VALUE CREATION IN MOBILE SERVICES
      4. A FIELD EXPERIMENT IN MOBILE SERVICES
      5. CRITICAL VALUE ELEMENTS OF M-ADVERTISING IDENTIFIED
      6. MANAGING M-ADVERTISING IN SMALL RETAILERS
      7. FUTURE RESEARCH DIRECTIONS
      8. MANAGERIAL IMPLICATIONS
    4. Chapter 17: Designing Effective Mobile Advertising with Specific Reference to Developing Markets
      1. ABSTRACT
      2. INTRODUCTION
      3. INDIAN MOBILE SCENARIO
      4. LITERATURE REVIEW
      5. MAIN ISSUES
      6. SOLUTIONS AND RECOMMENDATIONS
      7. CONCLUSION AND MANAGERIAL IMPLICATIONS
      8. DIRECTIONS FOR FUTURE RESEARCH
    5. Chapter 18: Justifying RFID Investment to Enable Mobile Service Applications in Manufacturing and Supply Chain
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. THE RFID INVESTMENT EVALUATION MODEL FOR MANUFACTURING AND SUPPLY CHAIN
      5. RFID INVESTMENT PROCEDURES AND PARAMETER ESTIMATION TECHNIQUES
      6. ANALYSIS OF RFID INVESTMENT WITH AN ILLUSTRATIVE SCENARIO
      7. CONCLUSION
    6. Chapter 19: Assessing Mobile Value-Added Preference Structures
      1. ABSTRACT
      2. INTRODUCTION
      3. PROFILE OF JAMAICA’S MOBILE MARKET
      4. BACKGROUND
      5. STATE OF THE GLOBAL MOBILE MARKET
      6. CONSUMER BEHAVIOR AND MOBILE PRODUCT DEVELOPMENT
      7. SOLUTIONS AND RECOMMENDATIONS
      8. RESULTS
      9. RECOMMENDATIONS
      10. FUTURE RESEARCH DIRECTIONS
  10. Compilation of References
  11. About the Contributors