Chapter 15. Exposing Internal Systems to External Partners

The adoption of new technologies into the mainstream retail world is not always as rapid as one would think it should be. A glaring case of this came to my attention one day when I went into a popular mega-bookstore looking for a book about improving your eyesight without glasses.

I went to the service counter and asked the clerk to search for the book by title. No luck. Then I asked him to look by author. Still no listing. Obviously chagrined, the clerk then told me that I might try going to the chain's online store and searching there. Apparently the in-store inventory system didn't have every title that is available on the .com site, and although the clerks have access to a proprietary ...

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