Strategic XML

Types of Customer Interactions

Studying customer behavior is an entire subscience of product marketing. Although the IT department might not be directly involved with sales and marketing plans, the information systems that it provides must be capable of supporting the campaigns and promotions required to promote and sell the company's products.

Knowing what types of information must be presented to a customer at different phases of the acquisition cycle makes system design decisions simpler.

Unsolicited Advertising

What can a new technology such as XML offer to traditional advertising media such as direct mail, print, radio, and so on? Marketing and communications agencies are traditionally slow to adopt new technologies. The growing importance ...