Contents
INTRODUCTION: A Roadmap for Understanding Risk
CHAPTERS 1-4: The Economists’ View of Risk Aversion and the Behavioral Response
The Conventional View and Its Limitations
A More Expansive View of Risk Management
CHAPTER 2. Why Do We Care About Risk?
I Am Rich, But Am I Happy? Utility and Wealth
The St. Petersburg Paradox and Expected Utility: The Bernoulli Contribution
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