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Strategic Project Management Transformation by Marc Resch

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11 ROI Financial Measurements

11

ROI Financial Measurements

A nickel ain’t worth a dime anymore.

—Yogi Berra

ROI Is Merely One Component in the ROI Evaluation

When financial investors analyze companies to determine which stocks to purchase, they look at more than merely revenue or income. They evaluate a variety of metrics to achieve better insight into the overall financial and business health and the stability of companies. Such metrics include price-to-earnings ratio, debt-to-equity, return on assets, return on equity, net profit ...

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